Generating leads is a process that requires the patience of a saint and the quick wit of a fox. Not everyone is made for it and not many can keep up with the challenge. This is what leads to plenty of bad leads being forwarded to businesses.

Finding new leads is easier said than done. However, many small businesses are now getting access to plenty of good leads each month. How you ask? Through availing the services of a lead generation service provider. Hiring a lead generation service is one of the most cost-effective and reliable ways to receive fresh leads on a regular basis. Here are some reasons why you should consider outsourcing your lead generation activities:

1.Technological Advantage:


While you may want to handle the lead generation process in-house, let’s face it, professionals are better equipped to handle it than you. From monitoring leads to administering employee activities, lead generation is a complex process that requires software and hardware designed specifically for this purpose. Setting up these technological aids will carve a large hole in your pocket. The amount of money you save when you outsource your lead generation process can be better utilised elsewhere. You can choose an outsourcing partner that is already equipped with these technological aids. You can, thereby, potentially save a lot of money and get better results dealing with professional rather than establishing a lead generation department in your own firm. Your outsourcing partner will ensure high efficiency and provide you with performance-based results.



Lead generation is more than just sheer dumb luck. It is more science than art. Knowing your good leads from bad ones is certainly the first step, but the work does not stop there. To get the best of lead generation, you need to pursue, connect and follow up on those leads, which becomes challenging for the inexperienced. A lead generation service comes with a plethora of experts having great knowledge about the field. They have the knowledge, experience, expertise, and means to identify and resolve the unique challenges that come up in the area of lead generation.

3.Quality of Leads:


Cold calling is a marketing tactic of the past. While it still exists, marketers prefer other strategies over cold calling due to the sheer wastage of resources in executing the latter. The smarter and more logical way is to pitch your product to those who are actually interested in listening to what you have to say. Approaching disinterested people will only end in wastage of your limited time and resources.To generate leads at home, you have to create a sales team. You have to train them to generate and convert those leads. However, in the fast-paced world of business, you don’t have the time to train people and go through their every action to ensure that a lead converts. The chances of finding sales representatives who actually possess the talent to find and convert leads are very low. However, lead generation is not a game of chance anymore. Professionals use several tools like SmatSocial’s SmatBot to generate leads without any hassle for you, separating the good leads from the bad ones and giving you only the crème de la crème.When you outsource the lead generation activities, you streamline the process for your team where they do not have to deal the rejections from disinterested people and are only provided with genuine leads which they can easily convert.

4.More Time for Innovation:

time-reason-to-outsource-lead generation

As mentioned before, working on lead generation in-house can take up a lot of your time and resources. This distracts you from your real purpose; creating and refining the product of your dreams. Activities such as lead generation, that can be easily outsourced, divert your attention from innovating. Outsourcing your lead generation activities can tackle these problems easily allowing you to focus on innovation and other core functionalities.

5.Cost Effective:

Cost Effective lead generation

In the world of business, you have to spend money to make money. However, you do not have to spend money needlessly, when a better, more cost-effective way is available. Outsourcing your lead generation to a dedicated group can set efficiently and effectively set your path towards obtaining better leads. Instead of going through a whole array of lead generation strategies, hire professional from the get-go and see the results for yourself. By hiring experts, you give your company a better chance at success. The benefit of their experience translates into lower costs and better results. Their experience prevents them from making mistakes that your inexperienced staff may make and spend their time trying to figure out which technique work and which does not. A lead generation service will use time-tested methods of the field and take your expensive guesswork out of the equation, thereby bringing down your costs.

You Can Check more In-depth information about lead generation here.

Take Away:

Since all businesses are different, so are their needs. You cannot pick up a few tricks from here and there, and bet the future, revenue and stability of your company on it. You need experts which will be provided by a lead generation service. If you are not a big firm that can afford to create a separate, expensive department for lead generation, outsource the task to a service to get better results at a fraction of the cost.

SmatSocial is an organisation that caters to all your needs. We are your only stop on the way to success. From creating your social media strategies to managing your content, SmatSocial has you covered. You can read more about our services here. Our artificial intelligence powered social media assistant will allow you to manage all your social accounts from a single place and our AI-driven chatbot, SmatBot, will seamlessly integrate itself in your website to provide round the clock customer support and to increase your lead generation. To know more about SmatBot, read this blog.