Case Study: Praanaa Health Care Drives 40% Increase in Leads Using SmatBot’s AI Agents

About Praanaa Health Care

Praanaa Health Care is a science-backed healthcare and wellness brand focused on improving everyday health outcomes through carefully formulated solutions. Praanaa offers targeted products designed to support pain management, metabolic health, immunity, and overall well-being, combining modern research with natural ingredients.

As Praanaa’s digital presence and customer interest grew, the volume of inbound queries related to product usage, benefits, pricing, and consultations increased rapidly. Managing these interactions manually while ensuring timely engagement became a key operational challenge.

The Challenge

Before implementing SmatBot’s AI agents, Praanaa Health Care depended largely on manual enquiry handling and basic lead capture methods on their website.

Key challenges included:

• • High volume of repetitive queries related to products, health concerns, and usage guidance

• • Delays in responding to website visitors, especially outside business hours

• • Heavy dependency on manual effort to capture and qualify leads

• • Limited visibility into user intent before follow-up calls

• • The need for a scalable, always-on engagement system without increasing manpower

Praanaa required a solution that could instantly engage users, capture accurate lead data, and streamline the first level of interaction.

The Solution

After evaluating multiple automation platforms, Praanaa Health Care partnered with SmatBot to deploy intelligent AI agents on their website.

SmatBot worked closely with the Praanaa team to design AI agents that could:

• • Engage visitors instantly with contextual, health-focused conversations

• • Answer common questions related to products, benefits, and usage

• • Collect key lead details such as name, contact information, and area of interest

• • Pre-qualify leads based on intent before routing them for follow-up

• • Operate 24/7, ensuring no enquiry was missed

The AI agents were easy to manage through SmatBot’s dashboard, enabling Praanaa’s team to monitor interactions, analyze performance, and optimize workflows without technical complexity.

The Results

After implementing SmatBot’s AI agents, Praanaa Health Care experienced clear improvements in lead capture, internal efficiency, and customer engagement.

1. Consistent Lead Capture at Scale

The AI agents ensured that every website visitor was engaged instantly, allowing Praanaa to capture enquiries consistently across all traffic peaks and non-working hours without missing opportunities.

2. Higher Lead Conversion from Website Traffic

Instant responses and proactive conversations helped convert more visitors into qualified enquiries. Users received the right information at the right time, improving intent clarity before follow-up.

3. Reduced Manual Dependency

By automating first-level conversations and structured data collection, the AI agents significantly reduced the need for manual intervention during the initial enquiry stage. This allowed support teams to focus on meaningful follow-ups rather than repetitive interactions.

4. Improved Customer Experience

Immediate, well-structured conversations enhanced the overall user journey. Visitors received clear, relevant responses quickly, helping them make informed decisions and building trust in the brand.

Looking to implement similar automation? Explore our ready-to-use Healthcare Chatbot Templates and see how AI-driven conversations can enhance patient and customer engagement for your business.