What is Instagram Shopping? Discover its business benefits and follow our guide for a seamless setup with Smatbot!

What is Instagram Shopping? Discover its business benefits and follow our guide for a seamless setup with Smatbot!

Selling on social media platforms is a revolutionary way for online businesses to boost their sales and Instagram Shopping makes it easy for small and mid-sized businesses to connect with more customers.

If you’re already advertising on Instagram, setting up a shopping page streamlines the process for your customers. It provides an easy-to-access storefront where Instagram users can purchase your products without leaving the platform. This seamless shopping experience combined with increased visibility can greatly boost your sales.

In this guide, I’ll show you how to set up an Instagram shopping page using SmatBot. This will allow you to tap into Instagram’s ecosystem and grow your business revenue.

But before we dive in, let’s cover some basics.

What Is Instagram Shopping?

Instagram shopping is our new end-to-end e-commerce bot designed especially for Instagram. With this remarkable feature, businesses can effortlessly integrate and showcase their products, allowing users to seamlessly browse, analyse and make purchases—all directly on Instagram. 

Isn’t that fantastic?

Moreover, we offer payment collection and immediate post-payment responses right within the Instagram platform. But hold on, there’s even more! 

Our e-commerce bot also features a robust product categorisation system, ensuring a smooth and organized shopping experience for your users.

Top Use Cases of Instagram Shopping:

  • Businesses can effortlessly showcase and sell their products and services directly on Instagram.
  • Small and mid-sized businesses that don’t have their own e-commerce websites can leverage this feature to sell directly to active users.
  • Online sellers seeking additional channels or platforms to boost sales can use Instagram Shopping.
  • Businesses can launch new product collections to reach a wider audience and generate immediate sales.
  • Businesses can expand their reach to an international audience without physical stores.
  • Influencers and affiliate marketers can use this feature to resell third-party products.
  • Influencers and affiliate marketers can take advantage of Instagram shopping to promote third-party products and services in an organized manner.

Benefits of Instagram Shopping:

  • Instagram’s shopping feature provides a seamless in-app experience. This will boost conversions and sales.
  • Marketers can create shoppable content based on their audience’s interests.
  • Marketers and businesses can build authority by partnering with each other.
  • Customers can easily discover and purchase their preferred products directly on Instagram, covering the gap between product browsing and shopping.
  • Instagram Shopping enables businesses to reach global customers, access new markets and promote growth.
  • Businesses can showcase their products to a wide audience of active users. This will increase their brand visibility and awareness.

How To Set Up Instagram Shopping For Your D2C E-Commerce Business?

Here, I am going to share a step-by-step guide on how to set up your Instagram shopping page with SmatBot:

Let’s begin.

Step 1: Create an account on SmatBot.

First, you have to create your account on Smatbot. For this, you can follow the steps shown in the video:  Create an Account.

Step 2: Connect your Instagram business account to the SmatBot dashboard.

Next, you will need to connect your Instagram business account associated with a Facebook page to the SmatBot dashboard. For this follow the below-mentioned steps:

  • Step 2a: Select the option “Instagram Installation” under the “Install” tab. (as shown in the image below).


  • Step 2b: Click on the “Connect with Instagram” button


  • Step 2c: If you are already logged in and your Instagram account is connected to the same user ID, click on “Continue as [your user ID]”.

Otherwise, log in to the “Meta account” associated with your “Instagram Business account”.


  • Step 2d: Now, simply click on the “Edit settings” button. (as shown in the image below).

  • Step 2e: Next, you can preview the “Instagram Account” which is connected to the ID and click on the “Next” button.

  • Step 2f: If a business has multiple brand pages on Facebook, it can choose to select one specific account or multiple accounts.

  • Step 2g: In the next step, you will need to grant permission to “Manage” and “Access” all options by toggling the button to “YES”. Then, simply click on the “Done” button.

  • Step 2h: The Smatbot dashboard is now linked to Facebook.

Step 3: Select Instagram Business Accounts

If there are multiple “Instagram Business Accounts”, select any one of them and click on the “Save” button.


Congratulations, your “Instagram Business Account” is successfully connected to Smatbot.


Step 4: Go to the ‘Flow Setup’ tab

Now, navigate to the ‘Flow Setup’ tab. Here, you will find various options, but you need to select the ‘Carousel with Buttons’ option (located at the bottom left). 

Once the option is added, click ‘Edit Question’ (pencil icon).


Step 5: Select your Product Categories

To organise and showcase your product offerings effectively, you will need to choose your product categories and list individual items within them. You can include accessories, clothing, and more. Each category can have its own dedicated product cart and jump flow for easier navigation.


Step 6: Choose Order Items

 Next, select the option “Order Items” (located at the bottom left). Once the option is added, click on the “Pencil icon”  to add products to the cart.


Step 7: Name your Product Flow

Now, name your product flow. For example, instead of saying “Add Products to Cart”. You can also mention “20% off on Men’s Shoes”.

After that, you will need to provide a few additional details as mentioned below:

  • Choose the “Currency” specific to your country such as AED, INR, USD etc.
  • Add the available sizes for your product. For example, shoes have numerical sizes (UK 7, UK 8, UK 8.5, UK 9, etc.).
  • To save the changes, click on the “Save” button.

Step 8: Click Cart Option

Click on the “cart” icon to “add item” for display.


Step 9: Add Products

Add the products that are relevant to the category. For example, for footwear, you can add shoes and slippers.

Then, provide product details such as product name and price.

Note: The currency will be pre-set and cannot be changed from the cart. Add the “Unique Item ID”, this will be passed to the vendor to recognize which product has been purchased. Now click on the “Save” button.


Step 10: Add a Confirmation Message

Next, add a confirmation message to notify the user about the payment link generation.


Step 11: Payment Settings

Now, add a dynamic question to call the “payment API”. The payment page will open in a third-party app (e.g., Razorpay) and the payment will be collected there.


Voila! You have successfully set up your Instagram Shop using SmatBot. Now, enjoy your seamless shopping experience and start reaching more customers effortlessly.

Wrapping Up

With Instagram Shopping, you can connect with potential customers on the platform where they’re most active. This leads to improved visibility, conversions and profits.

So don’t waste any more time! Engage your potential customers on Instagram and turn them into sales with SmatBot. Our end-to-end e-commerce bot will work wonders for your sales.

Benefits and Use-cases of HR Automation

Benefits and Use-cases of HR Automation

HR departments play a crucial role in every company, but they often face challenges with routine tasks such as managing employee relations, recruitment, onboarding, payroll and benefits enrollment. To boost efficiency, HR teams require automation tools to handle these tasks effectively.

HR automation frees up valuable time for HR teams, allowing them to focus on more strategic issues. However, when digitally transforming your organization, it’s crucial to strike a balance between automation and providing human support for employees.  Be mindful of the HR workload to ensure a smooth transition. Companies are increasingly using automation for tasks like payroll, job interviews, resume screening and onboarding new employees.

In a recent survey conducted by Gartner, approx 50% of HR leaders identified HR automation technology as their top investment priority.

If you are curious to learn and implement HR automation technology to make your HR processes easier, this guide is for you.

What is HR Process Automation?

HR automation simplifies and speeds up essential tasks that are usually done manually. This includes repetitive work like managing vacations, tracking employee performance and handling talent recruitment which are prone to errors.

By automating these tasks, HR minimizes errors and frees up valuable time for strategic projects and employee concerns. In addition, HR automation tools ensure all documents and tasks are completed on time, eliminating the risk of loss. Moreover, it enhances the employee experience, leading to a more engaged and productive workforce.

Why Is HR Automation Important?

HR automation is crucial for saving time, money and human capital by automating manual tasks and improving efficiency. As per one report by G&A Partners, 73% of HR’s time is spent on administrative work. Here’s where automation can greatly improve HR professionals’ productivity, freeing them to focus on more strategic tasks like talent management and employee engagement.

Furthermore, HR automation helps bridge the gap between HR leadership goals and improved recruitment, onboarding and training programs. Many businesses that are not currently using this advanced technology in their HR operations are planning to do so for higher efficiency and productivity.

You don’t have to take our word for it, I have mind-blowing numbers to support our statements.

Below, I am sharing some of the impressive stats about HR automation:

  • Nearly 57% of businesses plan to expedite their recruitment process. (IQ PARTNERS)
  • A healthcare company saved almost $4000 per month by implementing HR automation. (Gravity Flow).
  • 54% of HR leaders find automation technology as an efficient way to focus and invest their valuable time on important tasks. (Northeastern University)

Types of HR Automation

With the right HR automation system like SmatBot, your HR operations from onboarding to offboarding can easily go digital. This saves a lot of time and makes things better for employees and companies. 

Here, I am highlighting some crucial HR processes that you should be automating to ease your workload:

  1. Recruitment Automation – With recruiting automation, you can find better and well-deserving candidates, conduct more efficient interviews and onboard them quickly. Here’s how recruitment automation helps: automating job postings, matching candidate’s profiles with job requirements, screening candidates, scheduling interviews and handling candidate communications.
  1. Onboarding Automation – Bringing in new employees often involves repetitive tasks like training sessions, induction programs, access to business applications etc. With HR automation, you can streamline this process from start to finish. This ensures new hires are productive from day one and enhances their perception of the organization. 

Here’s how your onboarding automation helps: Automating handling paperwork, generating offer letters, sending welcome emails, scheduling training and induction programs, providing access to apps, setting up payroll and benefits and more. Platforms like SmatBot can also automate workflows like background checks, health insurance management and more.

  1. Offboarding Automation – When an employee leaves, it’s important to secure the company’s confidential data and gather feedback for improving the employee experience. Here’s how offboarding automation helps: Instantly revoke employee access to business applications, schedule exit interviews, send surveys and task updates and automatically update the company directory promptly.
  1. Day-to-day Automation – Don’t put a stop to your HR workflow automation once employees are settled in their new positions. Instead, leverage HR process automation to continually enhance their experience and keep them engaged. 

Here’s how your day-to-day automation helps: automating workflows like sending recurring surveys, managing attendance and leave, notifying employees of HR process updates and providing health tips and reminders.

Benefits of HR Automation

You might be wondering why you should automate your HR operations. So, to remove the clouds of doubt, I am gonna highlight the top benefits of HR automation below.

Automating your HR processes brings many benefits, including:

  1. All Data in One Place – One major benefit of HR automation is having all your data stored in one place. This includes employee information like their profile, salary, leave history, tasks, documents and contact details. Moreover, you can easily control access rights and permissions to view information about other employees.
  2. Enhanced Communication and Collaboration – HR automation provides a clear picture of all the processes and stages, making it easier for everyone to understand their responsibilities. This enhances communication and teamwork.
  3. Streamline the Recruitment Process – By implementing HR automation, you can quickly post job openings, search for qualified applicants in a single database and collaborate with HR recruiters to select candidates.
  4. Create an Efficient and Highly Productive Team – Creating an efficient and productive team is much easier with HR automation. It allows HR leaders to save time, which can then be used for important tasks like training employees, conducting surveys etc. This leads to a stronger and more productive workforce.
  5. Increase Security and Reduce Human Errors – When dealing with HR data, security is a major concern. HR automation solutions minimize the risk of human errors and security breaches. They verify users before sharing confidential documents, reducing the likelihood of losing important company files or data.
  6. Better Resource Allocation – Automated processes make it easier to assign tasks correctly and ensure they’re completed on time. Additionally, HR automation ensures that the right people are doing the right tasks at the right time.
  7. Save Money on Printing and Storage – Sifting from paper to digital processes not only helps the environment but also saves money on storage and printing. Digital documents are easier to store, access and manage, which can reduce physical storage space and printing expenses.
  8. Improve Employee Satisfaction – An efficient HR automation system can help improve employee satisfaction by offering a streamlined experience. HR automation makes it easier for employees to access relevant information and quickly get the answers to their queries. Moreover, the improved experience enhances the bond between employers and employees.

Use-cases of HR Automation

Here, I am going to share some of the top use cases of HR automation:

  • Recruitment and Applicant Tracking
  • Onboarding and Offboarding
  • Performance Management
  • Payroll and Benefits Administration 
  • Leave & Attendance Management 
  • Training & Development Sessions
  • Workforce Analytics and Reporting
  • Employee Self-Service
  • Time Management & Tracking
  • Seamless HR Interaction

HR Automation Examples

Let’s take a look at some of the real-world HR automation examples:

  • Storyblok, which is an Austrian tech company, increased its team size by 270% in just a year by helping new hires feel prepared from day one. They created a checklist that included meeting team members, setting up logins, getting equipment, learning about the workspace, and introducing themselves on Slack early. HR automation saved €2,500 each month and reduced pre-boarding time by 2 hours.
  • Holland LP, which is a railway engineering company, automated 800 monthly field expense reports. They needed an automated system that could handle their unique expenses, so they used HR automation. This saved them 6 hours of work each month, reduced errors, and sped up reimbursement time from 5 days to 3 days.
  • Alasco, a Munich-based startup, used automation solutions to speed up the speed at which new employees become productive. By automating their HR workflows, they made onboarding more organized and tailored to each team’s and department’s needs. This helped them grow their team by 67% in just one year.
  • AstraZeneca uses HR automation to streamline talent acquisition and identify skill gaps internally, allowing them to fill specific roles faster.

Final Thoughts

In this article, we’ve explored how HR automation streamlines operations, boosts efficiency, and frees up valuable HR time. Imagine an HR department that’s not bogged down by repetitive tasks. 

By implementing SmatBot’s HR automation services, you can automate workflows such as recruitment, onboarding, offboarding, and training. This allows your HR team to focus on important matters and build a better team. Embrace HR automation to help your HR team become strategic partners, bringing positive change to your company.

Key Difference between Generative AI vs Predictive AI

Key Difference between Generative AI vs Predictive AI

Key Difference between Generative AI vs Predictive AI

Imagine AI generating a logo that perfectly captures your brand essence or predicting what product a customer will buy next. This is the power of generative AI and predictive AI.

As two standout technologies in the digital era, understanding which AI tool is right for your business is crucial. We’ll compare both technologies, discuss their applications, limitations and benefits and also share some real-life examples.

Chatbot Statistics That Will Blow Your Mind in 2024

Chatbot Statistics That Will Blow Your Mind in 2024

Chatbots are becoming integral to every industry worldwide. You might be surprised to know that the first chatbot was invented in 1966, which makes it older than the Internet. However, it was Facebook that propelled this technology into fame by integrating it into Messenger in 2016. Following this, companies started creating their chatbots, generating enthusiasm among customers keen to try the technology.