Case Study: How PachchaElai Boosted Sales by 40% with SmatBot’s WhatsApp AI Chatbot

About Pachchaelai

Pachchaelai is a dynamic homeopathy brand committed to making natural wellness more accessible and convenient for modern consumers. Based in India, the brand combines traditional homeopathic knowledge with modern service delivery methods. With a growing customer base and a product range that spans remedies, wellness kits, and personalised solutions, Pachchaelai operates in a highly customer-driven environment where speed, convenience, and clear communication are crucial.

Understanding their customers’ preference for WhatsApp as the primary communication and ordering platform, Pachchaelai sought a solution that could simplify their order process while maintaining a human-centred shopping experience.

The Challenge: Manual Order Handling Slowing Down Growth

Prior to using SmatBot, Pachchaelai’s team relied heavily on manual processes for order handling and customer communication. Customers reached out on WhatsApp for product details, pricing, and availability, which created bottlenecks during peak hours and weekends. With the rising number of enquiries and orders, the team found it increasingly difficult to manage communication efficiently, often leading to delayed responses and missed opportunities.

Key requirements emerged:

• • Automate product queries and order placements on WhatsApp.

• • Reduce response time to improve customer satisfaction.

• • Decrease team workload while staying available 24/7.

• • Implement quickly with reliable support.

The SmatBot Solution: WhatsApp Automation Engineered for Homoeopathy E-Commerce

SmatBot implemented a tailored WhatsApp chatbot that matched Pachchaelai’s business model and customer interaction style. The solution was built around key priorities:

• • Order Placement via WhatsApp: Customers could browse, select, and place orders directly through the WhatsApp interface without manual intervention.

• • Instant Query Resolution: Automated answers for questions about availability, pricing, delivery timelines, and general FAQs.

• • Lead Capture Integration: Every interaction was captured and routed to a CRM for follow-up, building a strong database of potential buyers.

• • 24/7 Availability: Enabled round-the-clock service, improving responsiveness and reducing pressure on human agents.

The Impact: Lead Surge, Faster Responses, and Sales Uplift

Since deploying SmatBot, Pachchaelai has experienced a dramatic transformation in both sales operations and customer engagement.

Here are the standout results PachchaElai has seen:

• • Lead Generation: SmatBot increased PachchaElai’s conversions regularly via WhatsApp, with structured data capture and faster follow-ups.

• • Reduced Response Time: Dropped from 15 minutes to just 2 minutes, significantly reducing the response time by 87% and inherently improving customer satisfaction.

• • Sales Growth: A 40% increase in orders, driven directly by seamless, frictionless WhatsApp transactions.

• • Agent Workload Reduction: Nearly 50% drop in manual workload, freeing up team members to focus on fulfilment and support.