Case Study: How Tagore Engineering College Scaled Admissions and Achieved 40% More Leads with SmatBot’s AI Agents

About Tagore Engineering College

Tagore Engineering College scaled admissions by 40%, located in Chennai, is a well-established institution offering a range of engineering programs. With a focus on academic excellence and continuous improvement, the college aims to provide seamless support to prospective students and their families.

However, as student enquiries increased and expectations for instant responses grew, the college realized the need for a robust automation solution to improve operational efficiency and engagement.

To streamline its enquiry management system, enhance student engagement, and improve operational efficiency, the college turned to SmatBot.

Challenges Before Implementing SmatBot

Before adopting SmatBot, Tagore Engineering College faced several operational challenges that limited their ability to engage effectively:

• • Manual dependency on staff: Faculty and support teams spent significant time answering repetitive enquiries, diverting attention from higher-priority academic and administrative tasks.

• • Delayed responses: Without an automated system, responses to potential student questions were often slow, leading to missed opportunities and reduced lead conversion.

• • Limited availability: Enquiries received outside office hours went unanswered until the next day, creating a gap in engagement and impacting the student experience.

Difficulty in handling high enquiry volume: As the number of prospective student interactions grew, managing them efficiently became increasingly challenging.

Solution Implemented

To address these challenges, Tagore Engineering College integrated SmatBot’s intelligent chatbot solution into their enquiry and admissions workflow.

Key features implemented included:

• • Automated 24/7 enquiry handling: SmatBot enabled the college to provide immediate responses to students at any time of the day, improving accessibility and engagement.

• • Lead generation and nurturing: The chatbot automatically captured prospective student details and provided them with tailored information, significantly improving lead quality and conversion potential.

• • Instant FAQs support: Common queries regarding admissions, courses, campus facilities, and eligibility were resolved instantly, reducing repetitive manual tasks.

Seamless escalation to human support: For complex or personalized requests, SmatBot smoothly redirected students to human advisors when needed.

Key Use Cases

Tagore Engineering College utilized SmatBot in the following critical areas:

• • Admissions enquiry support: Providing instant answers to students and parents about programs, fees, and application processes.

• • Lead generation and data collection: Collecting contact details and interests from potential applicants to nurture them through the admissions funnel.

• • Automated follow-ups: Sending timely follow-ups and reminders to ensure interested students remained engaged.

• • Reducing workload for staff: Automating repetitive enquiries to free up faculty and admin teams for more strategic and personalized interactions.

Results Achieved

The implementation of SmatBot led to measurable improvements across multiple key metrics:

• • 40% increase in leads: SmatBot’s instant engagement and automated data capture significantly boosted the number of qualified leads entering the admissions pipeline.

• • 30% increase in enquiry handling capacity: The college was able to manage a higher volume of student enquiries without the need for additional staff or manual intervention.

• • 40% reduction in manual workload: Routine questions and repetitive tasks were taken over by the chatbot, allowing faculty and administrative staff to focus on more complex student support and academic priorities.

These results reflect SmatBot’s impact on making Tagore Engineering College’s processes more scalable and efficient, ultimately contributing to better student experiences and higher admissions success.