Case Study: The Obesity Clinic Improved Their Patient Post-Surgery Support by 70% with SmatBot’s AI Agents

About The Obesity Clinic

The Obesity Clinic, situated in Meerut, Uttar Pradesh, stands as a pioneering institution dedicated exclusively to comprehensive obesity management. Founded by Dr. Rishi Singhal, a distinguished Consultant Bariatric and Upper GI Surgeon, the clinic offers a holistic approach to weight loss, encompassing both medical and surgical interventions. Under his leadership,
The Obesity Clinic has become a beacon of hope for individuals seeking sustainable weight loss solutions.

The clinic’s multidisciplinary team, including dieticians, psychologists, and patient care coordinators, collaborates to provide personalised care tailored to each patient’s unique needs. With a commitment to patient-centricity, The Obesity Clinic ensures that every individual receives the support and guidance necessary for a successful weight loss journey. Their comprehensive services range from lifestyle modification programs to advanced bariatric surgeries, all aimed at improving patients’ overall health and well-being.

Challenges faced before implementing SmatBot

In the realm of bariatric surgery, patient education and post-operative support are paramount. Dr. Singhal recognised the need for a solution that could provide timely, structured information to patients, particularly during the critical post-surgery phase. 

The goal was to ensure that patients received consistent, accurate information without overwhelming the clinic’s staff. Additionally, there was a need to streamline the process of addressing routine inquiries, such as clinic locations and appointment scheduling, to enhance operational efficiency.

The Solution: After Implementing SmatBot’s Omnichannel Bots

To address these challenges, The Obesity Clinic opted for SmatBot to deploy a chatbot designed to facilitate patient communication and support. The chatbot was integrated across the clinic’s digital platforms, through their website, Facebook Messenger and Instagram, providing patients with instant access to information and assistance. Key features of the chatbot included:

• User-Friendly Interface: Designed for ease of use across all devices, ensuring accessibility for patients of varying technological proficiency.
• Automated Responses: Capable of handling routine inquiries, such as clinic addresses and appointment bookings, reducing the burden on front-desk staff.
• Structured Counselling: Provided answers to common post-surgery FAQs, delivering consistent and reliable information to support patient recovery.

Analytics Dashboard: Offered insights into user behaviour, enabling the clinic to make data-driven decisions to enhance patient engagement.

The Impact: Improved Efficiency and Patient Satisfaction

The implementation of SmatBot’s AI Agent brought measurable improvements across key operational and patient experience metrics for The Obesity Clinic:

• 70% Faster Post-Surgery support: The chatbot ensured patients received immediate, structured support for post-operative care, significantly improving the recovery experience and confidence.
  
• 65% Reduction in Routine Enquiries: Automating responses to FAQs and general enquiries cut down front-desk workload by more than half, enabling the staff to focus on critical clinical tasks.
• 3X Increase in Patient Engagement: With real-time query resolution across multiple platforms, patient interaction and satisfaction levels saw a substantial boost.
• 75% more Leads Generated via Website: The website chatbot brought in over 75% qualified leads—an huge increase from the previous baseline of less website conversions.
• Actionable Data Through Analytics: The SmatBot dashboard enabled the clinic to understand user behaviour patterns, allowing for data-informed improvements in digital patient engagement.

While the clinic is still in the early stages of implementation, preliminary observations indicate a noticeable reduction in routine inquiries and an improvement in response times. These enhancements contribute to a more streamlined patient experience and are expected to positively influence patient outcomes over time.

Looking Ahead: Expanding Digital Patient Engagement

Building on the success of the chatbot implementation, The Obesity Clinic plans to further integrate AI-driven solutions into its patient engagement strategy. Future initiatives may include expanding the chatbot’s capabilities to cover additional aspects of patient care, such as dietary guidance and mental health support, thereby providing a comprehensive digital support system for patients.