Imagine you are about to make a purchase online, and your checkout process involves a username, password. It seems like an easy task. But what if you had to do it every day? 

Even small tasks can make you feel tedious after several repetitions. That’s why many e-commerce stores are now implementing “login with WhatsApp” functionality to automatically redirect visitors to their app’s dashboard without needing to fill out lengthy signup forms.

Compared to SMS and emails, using WhatsApp for e-commerce businesses can increase your sales by up to 5 times.

WhatsApp is one of the most popular messaging apps in the world, with over 2 billion users worldwide.

It is the most effective medium for marketing your e-commerce business, with a 98% industry-high message open rate and a 45–60% click-through rate.

In this article, we will share a case study of one of our valuable clients, how they used “login with WhatsApp” for URL Auto Redirect, and how it helped them achieve a higher login conversion rate and a lower cart abandonment rate.

So, let’s begin with the challenge our client Chotu faced before meeting us.

Challenges –

  1. Visitors generally find it annoying to create a new account when they visit any e-commerce site; They might leave that page immediately which will increase the bounce rate of that site. 
  1. Users who have to generate a new password for any website might experience password fatigue. Additionally, remembering countless passwords becomes really challenging. According to research, 86% of users find it annoying to have to register a new account since they have to remember yet another password.
  1. Our client wants to handle all of their orders, requests, transactions, and other e-commerce processes from one place, Whatsapp. 


Login With WhatsApp

“Login via WhatsApp” feature comes in handy in these circumstances. It will completely remove the registration process and let users login to their application with a single click. Which ultimately provides ease and lets users quickly and easily complete the registration procedure.

In addition, the “login with WhatsApp” option reduces password fatigue by letting users sign-up using their most preferred messaging channel with a single click. It saves them from having to make a new password.

So, if you own an e-commerce business, you know that the most valuable asset you have is your customers. But what if your customers stopped visiting your website and found other alternatives?

You can’t always control how people find your site or even whether they find your site at all, but there are some things you can do to help ensure that your business thrives. One of those things is using the WhatsApp login option.

The Login with WhatsApp feature is one of the best ways to reach out to your customers and boost sales. It’s easy, it works well, and it’s super fast.

This article will show how we set up a “Login with WhatsApp” functionality for our client Chotu to overcome their challenges.

Chatbot use case : Set up a login with WhatsApp

chatbot use case

Integrating this login system with any login-requesting web application is simple and hassle-free.

Here are the following steps for integrating this login system:

Step 1: The visitor’s WhatsApp number is retrieved and validated for registration when they click on the “Login with Whatsapp” option.

Step 2: A user-specific authentication token with an expiration date is generated if the WhatsApp number is registered. 

If they are not registered, they must register first with a mobile number or provide another registered number.

Step 3: The generated token will then be added to the login link and sent as a text message to the visitor’s Whatsapp. This message will have a call to action button with the login link as the URL.

Step 4: The user will be redirected to the login page after clicking that link, where the session will be authorized using the provided authentication token without further user input.

Step 5: After successful validation, the visitor will be redirected to the website or app’s dashboard without entering any password.

By implementing this functionality in their online store app, they experienced a higher conversion rate and lower cart abandonment rate.

Using WhatsApp as a login feature can improve your website’s conversion rate. By streamlining the login process, you can make sure more users complete their signup, registration, and purchase process without abandoning it. In addition, a phone number is the only requirement for new WhatsApp accounts. As a result, users are more likely to convert if you use the “login with WhatsApp” feature.

This makes WhatsApp an ideal choice for any website that wants to create a more seamless user experience. Additionally, due to the popularity of WhatsApp, adding it as an option to login can not only increase your conversion rate but also allow you to get in touch with even more potential clients.

Conclusion :

E-commerce businesses have a lot of options when it comes to logging in users. But the fact is, more than half of online shoppers today prefer using their mobile devices. 

WhatsApp is currently one of the most popular messaging apps, with over 2 billion users worldwide. Companies are now starting to explore ways to leverage WhatsApp for marketing. 

One such way is using WhatsApp bots like Smatbot for login purposes, allowing users to log into accounts using their WhatsApp accounts rather than creating a new account.

One major benefit of using WhatsApp for login is that it makes the process much faster and more convenient for users. Rather than having to go through a lengthy signup process, users can simply use their existing WhatsApp account to log in. This allows them to start using the service immediately without waiting for account verification or other typical signup procedures.

Not only is this process faster and more convenient for users, but it also reduces the number of failed login attempts. Users struggling to log in successfully might give up entirely. But with WhatsApp chatbots like SmatBot, users can simply click on a button to verify their identity, reducing friction and improving the login experience for everyone.

In addition to its ease of use, WhatsApp Chatbots also help improve conversion rates by providing users with tailored content based on their purchase history and personal preferences. This makes the shopping experience much more personalized, leading to higher satisfaction and more revenue for e-commerce stores.

Considering all these benefits, SmatBot has developed the “Login with WhatsApp” functionality that’s easy, secure and gives you a way to ensure every single customer can get right on your website or app.