Conversational marketing has made a strong footprint in the digital marketing world. As signified by its name, conversational marketing is a customer-centric and dialogue-driven approach to marketing. It has become the priority technique for marketers to drive customer engagement, enhance customer experience, and improve revenue.
Conversational marketing implies the use of real-time, one-to-one conversations to start contact with customers on social media platforms, web applications, and websites. The primary plus point with conversational marketing is you can gain quality and genuine information from your customers while being in a conversation that was more probably difficult when you go with the traditional way of filling a form.(more…)