In this era, conversational marketing is something that actually works for brands. Customers depend more on chat-based interaction than on sending an email, SMS, or call.
Instagram is one of the most potent social media platforms that can transform customer experience and sales.
Shopping on Instagram is the new trend customers are exploring these days. The platform is business-friendly, and its visual features attract customers’ eyes. Even customers can get reviews and other vital information from Instagram posts. Moreover, Instagram chatbots can get instant customer support and solutions to their queries.
Instagram is a superb marketing platform for businesses.
Customer loyalty and retention are things that play a vital role for businesses. Because getting new customers costs five times more than retaining a customer. Instagram chatbots and customer loyalty go hand in hand.
Customer acquisition costs are growing with competition in the market. For SMEs relying on ads and PPC campaigns is no longer sustainable. That’s why maintaining customer loyalty and retention has become mandatory for the brands to be successful.