Customer experience is the top priority for every business. One of the most effective ways to improve your customer’s experience is to use omnichannel messaging. Omnichannel marketing ensures a seamless shopping experience and gives you a competitive edge by integrating various communication channels.
Research conducted by “Think with Google” reveals that the omnichannel approach contributes to over 80% of in-store consumer visits. Additionally, 74% of customers conduct online research before visiting physical stores. It represents the importance of omnichannel messaging for businesses. So, if you want to attract or retain customers, the primary thing you must do is focus on omnichannel messaging.(more…)