There has been a steady rise in the importance of chatbots in previous years, but 2018 transformed the tech and business world in a significant way. Now more businesses than ever are using chatbots to increase their sales and improve other aspects of business like lead generation, conversation with customers and potential clients, and the overall return on investment. (more…)
Over the past few years, chatbots have become a fairly important lead generation tool. They have managed to make their way into all major sectors, online shopping being the most prominent of them. Amazon, for instance, has a robust ‘messaging assistant’ (chatbot) that answers any queries that one may have related to their products.
Lead generation is “the action or process of identifying and cultivating potential customers for a business’s products or services.” In a market full of competitors, Businesses scramble to find their next customer. While traditional methods of lead generation like door-to-door, direct mails and networking are still prevalent, the poor conversion rate essentially makes it a Sisyphean task. This has led marketers seeking a different method, the answer to which is chatbots. (more…)