{"id":6086,"date":"2019-03-08T15:26:38","date_gmt":"2019-03-08T15:26:38","guid":{"rendered":"https:\/\/www.smatbot.com\/blog\/?p=6086"},"modified":"2019-03-08T15:26:38","modified_gmt":"2019-03-08T15:26:38","slug":"automate-messaging-through-whatsapp-business-api","status":"publish","type":"post","link":"https:\/\/www.smatbot.com\/blog\/automate-messaging-through-whatsapp-business-api\/","title":{"rendered":"How To Automate WhatsApp Messaging Through WhatsApp Business API"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">WhatsApp just got a lot better for businesses with the launch of WhatsApp Business API. <\/span><span style=\"font-weight: 400;\">With <a href=\"https:\/\/techcrunch.com\/2018\/01\/31\/whatsapp-hits-1-5-billion-monthly-users-19b-not-so-bad\/\" target=\"_blank\" rel=\"noopener\">over 2 billion <\/a><\/span><span style=\"font-weight: 400;\">users<\/span><span style=\"font-weight: 400;\"> and 65 billion messages sent per day on WhatsApp, with this, WhatsApp is undoubtedly the most successful messaging tool. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What drove WhatsApp to beat other messaging apps and become viral are the core values it sticks by (and of course, it\u2019s an elegant interface).<\/span><\/p>\n<p><!--more--><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-6093 aligncenter\" src=\"https:\/\/www.smatbot.com\/blog\/wp-content\/uploads\/2019\/03\/chartoftheday_13762_whatsapp_messages_sent_per_day_n.jpg\" alt=\"Whatsapp statistics\" width=\"679\" height=\"484\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.statista.com\/chart\/13762\/whatsapp-messages-sent-per-day\/\" target=\"_blank\" rel=\"noopener\">source<\/a><\/p>\n<p><span style=\"font-weight: 400;\">The mindset behind WhatsApp began with a simple onboarding process that integrates with the existing contacts network. The process and download of the app were almost frictionless. <\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Then came the \u2018<\/span><b><i>No ads, No games, and No gimmicks!<\/i><\/b><span style=\"font-weight: 400;\">\u2019 <\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Which gave rise to the much needed ad-free era. Such a decision gave customers the freedom to communicate without being interrupted by any unnecessary ads.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-6089 aligncenter\" src=\"https:\/\/www.smatbot.com\/blog\/wp-content\/uploads\/2019\/03\/1_Os1m1Mma5AbTgSjyIz5t5A.jpeg\" alt=\"Whatsapp business API\" width=\"615\" height=\"407\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Years after <a href=\"https:\/\/www.forbes.com\/sites\/parmyolson\/2014\/10\/06\/facebook-closes-19-billion-whatsapp-deal\/#d62e6b25c66c\" target=\"_blank\" rel=\"noopener\">Facebook <\/a><\/span><span style=\"font-weight: 400;\">acquired<\/span><span style=\"font-weight: 400;\"> WhatsApp in 2014 for $19 billion, it has finally made a move to make money from the new WhatsApp feature \u2013 WhatsApp Business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The new application doesn\u2019t restrict the app to only knit relationships with family, friends, and others but extends its reach to make it a marketing tool for businesses and brands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having done off with user subscription fees and ads, WhatsApp\u2019s quest for monetization required a significant fix to the product, and that will be the <\/span><a href=\"https:\/\/chatbotslife.com\/things-you-can-do-with-whatsapp-business-api-2cc6d5dc303\"><span style=\"font-weight: 400;\">Business feature<\/span><\/a><span style=\"font-weight: 400;\"> that lets clients chat with the business and vice versa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Strictly for enterprises, their business profile can be customized along with personalized messages for targeted customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Small businesses heavily rely on WhatsApp to communicate with their customers and to scale up the business. The app&#8217;s purpose is a two-way road that allows the users to reach out to brands of their choice seamlessly.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">The team at WhatsApp released a statement that stated:<\/span><\/h4>\n<blockquote><p><b><i>\u201cPeople worldwide use WhatsApp to connect with small businesses they care about \u2014 from online clothing companies in India to auto parts stores in Brazil. But WhatsApp was built for people, and we want to improve the business experience. For example, by making it easier for businesses to respond to customers, separating customer and personal messages, and creating an official presence.<\/i><\/b><span style=\"font-weight: 400;\">\u201d<\/span><\/p><\/blockquote>\n<h3><img decoding=\"async\" class=\"aligncenter wp-image-6092\" src=\"https:\/\/www.smatbot.com\/blog\/wp-content\/uploads\/2019\/03\/whatsapp-business-api.png\" alt=\"WhatsApp Business API\" width=\"712\" height=\"334\" \/><\/h3>\n<h3>Can We Automate Messaging on WhatsApp?<\/h3>\n<p><span style=\"font-weight: 400;\">Yes, it is possible through WhatsApp Business API to automate WhatsApp messaging.<\/span><\/p>\n<h3>Is It Available To The Public?<\/h3>\n<p><span style=\"font-weight: 400;\">Yes, you can do this in two ways either connecting directly through Facebook or through its official partners, who sell WhatsApp business APIs, including- <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">ValueFirst<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Infobip<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Kaleyra<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Karix<\/span><\/li>\n<li><span style=\"font-weight: 400;\">And many more.\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>How to Apply to The WhatsApp Business API?<\/b><\/h2>\n<h3>Directly Through Facebook<\/h3>\n<p><span style=\"font-weight: 400;\">For businesses to create a WhatsApp business profile, it comes with a tad bit of approvals. To enable the WhatsApp Business API for your business, submit your industry profile for consideration using this link:\u00a0\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/business\/m\/whatsapp\/business-api\"><span style=\"font-weight: 400;\">https:\/\/www.facebook.com\/business\/m\/whatsapp\/business-api<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">To start with this, you need to sign up directly. Going with this process is somewhat technically challenging for small businesses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, to set up WhatsApp business API, you need a developer even though you can get the entire process details on the Facebook official support pages.\u00a0<\/span><\/p>\n<h3>Through Facebook Official Partners<\/h3>\n<p><span style=\"font-weight: 400;\">You can find many official Facebook partners in the market such as- <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Edna, <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Message Bird, <\/span><\/li>\n<li><span style=\"font-weight: 400;\">CM.com <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Infobip, <\/span><\/li>\n<li><span style=\"font-weight: 400;\">S<\/span><span style=\"font-weight: 400;\">ubtype, <\/span><\/li>\n<li><span style=\"font-weight: 400;\">360dialog, <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Wavecell, <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Accengage, <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Wati Brand Embassy and others.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These Facebook official partners&#8217; part is to manage and handle the entire setup, get approval and get it ready to go. For this, you need to get your Facebook business account verified.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you get approval from the business manager, you can now apply for the WhatsApp business API through partners and access.<\/span><\/p>\n<h2><b>What to Do Once WhatsApp Business API Access is Granted?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">After the approval, the<\/span><a href=\"https:\/\/qrius.com\/why-whatsapp-for-business-is-the-chatbot-your-communications-team-has-been-waiting-for\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> business<\/span><\/a><span style=\"font-weight: 400;\"> can communicate with clients over WhatsApp by Sending and Receiving Messages with multiple features, and the use cases are endless.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although WhatsApp Business is enabling companies like<\/span><a href=\"https:\/\/yourstory.com\/2017\/09\/bookmyshows-product-team-decrypts-how-whatsapp-for-business-works\"><span style=\"font-weight: 400;\"> BookMyShow<\/span><\/a><span style=\"font-weight: 400;\"> and RedBus to send WhatsApp messages of booking confirmations. There\u2019s still unexplored potential to increase the investment return from this feature. And also connect chatbots to this API and completely automate various business processes.\u00a0<\/span><\/p>\n<h3>Increase Efficiency Through Chatbots<\/h3>\n<p><span style=\"font-weight: 400;\">The process to develop customized business cases with <\/span><a href=\"https:\/\/www.whatsapp.com\/business\/api\"><span style=\"font-weight: 400;\">WhatsApp Business API<\/span><\/a><span style=\"font-weight: 400;\"> is vast. Businesses on WhatsApp benefit further from chatbots like SmatBot by directly interacting with customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can do this easily by connecting your registered WhatsApp business API account with SmatBot in just a few clicks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.smatbot.com\/login\" target=\"_blank\" rel=\"noopener\">Log in with your SmatBot<\/a> account, create a bot or use the existing bot on your dashboard. Select <\/span><b>Setup,<\/b><span style=\"font-weight: 400;\"> clicks on the<\/span><b> WhatsApp installation<\/b><span style=\"font-weight: 400;\"> option, click on <\/span><b>Add New WhatsApp Account, <\/b><span style=\"font-weight: 400;\">fill up the details, and <\/span><b>Save <\/b><span style=\"font-weight: 400;\">it. Your WhatsApp chatbot is ready to go.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is its example-<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-6661\" src=\"https:\/\/www.smatbot.com\/blog\/wp-content\/uploads\/2021\/02\/Screenshot_2021-02-02-15-36-07-630_com.whatsapp-1-182x405.jpg\" alt=\"example of Smatbot chatbot\" width=\"182\" height=\"405\" \/><\/p>\n<h3>Be Aware While Considering a Service Provider for Creating a WhatsApp Chatbot:<\/h3>\n<p><span style=\"font-weight: 400;\">Every service provider claims to have WhatsApp chatbots with little to no experience, whereas most might not have valid permission to business APIs. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is the primary reason why WhatsApp is taking severe steps to suppress the misuse of WhatsApp accounts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The teams at WhatsApp are trying to prevent the spread of fake news via their messaging platform. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">After several mob lynching&#8217;s occurred due to false incendiary <\/span><span style=\"font-weight: 400;\">messages, the company warned to curb false texts and provocative content.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6096 size-full\" src=\"https:\/\/www.smatbot.com\/blog\/wp-content\/uploads\/2019\/03\/Whatsapp_fake_news_Image.gif\" alt=\"WhatsApp Business \" width=\"600\" height=\"300\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In response, the messaging company has taken initial steps by limiting the number of people to whom a message can be forwarded. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every month, several accounts get blocked due to bulk messaging and automated texts, which rules out the possibility of having a WhatsApp bot integration. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Accounts that act as chatbots for faster incremental numbers are a significant portion of the blocked accounts too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/www.theguardian.com\/technology\/2019\/feb\/06\/whatsapp-deleting-two-million-accounts-per-month-to-stop-fake-news\" target=\"_blank\" rel=\"noopener\">blocked WhatsApp accounts go up to as much as <\/a><\/span><span style=\"font-weight: 400;\">2million in a month<\/span><span style=\"font-weight: 400;\">. The company has also encouraged users to deploy machine learning to pick out automated messages that fall under \u2018Abnormal WhatsApp Behaviour.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, the only route for businesses to send and receive notifications is through the WhatsApp Business API, which is intended to facilitate a customer-service strategy that allows customers to communicate on their terms.<\/span><\/p>\n<h2><strong>Conclusion:<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">WhatsApp Business has already garnered an active base of over three million. This app is purely aimed at generating revenues for businesses and increasing their customer base. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As every business is turning to digital means, results will depend on how fast the company can judge the right apps\/tools to deploy, along with an unprecedented mandate to pay attention to building trust. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ever since WhatsApp has been founded, this has been their most progressive step towards monetization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, the real challenge lies in how it sails smoothly past the existing intense competition and how it outpaces other providers?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WhatsApp just got a lot better for businesses with the launch of WhatsApp Business API. With over 2 billion users and 65 billion messages sent per day on WhatsApp, with this, WhatsApp is undoubtedly the most successful messaging tool. What drove WhatsApp to beat other messaging apps and become viral are the core values it [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,28],"tags":[27,29,30],"class_list":["post-6086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-automation","tag-automate-whatsapp-business-api","tag-whatsapp-business","tag-whatsapp-business-api"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Automate WhatsApp Messaging Through WhatsApp Business API<\/title>\n<meta name=\"description\" content=\"With the launch of WhatsApp Business API, Developers now can integrate WhatsApp as a communication &amp; transaction tool for their business\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smatbot.com\/blog\/automate-messaging-through-whatsapp-business-api\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Automate WhatsApp Messaging Through WhatsApp Business API\" \/>\n<meta property=\"og:description\" content=\"With the launch of WhatsApp Business API, Developers now can integrate WhatsApp as a communication &amp; transaction tool for their business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smatbot.com\/blog\/automate-messaging-through-whatsapp-business-api\/\" \/>\n<meta property=\"og:site_name\" content=\"Smatbot - 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