{"id":6131,"date":"2019-03-22T15:05:49","date_gmt":"2019-03-22T15:05:49","guid":{"rendered":"https:\/\/www.smatbot.com\/blog\/?p=6131"},"modified":"2019-03-22T15:05:49","modified_gmt":"2019-03-22T15:05:49","slug":"how-to-utilize-fb-messenger-chatbots-for-lead-generation","status":"publish","type":"post","link":"https:\/\/www.smatbot.com\/blog\/how-to-utilize-fb-messenger-chatbots-for-lead-generation\/","title":{"rendered":"How To Utilize FB Messenger Chatbots For Lead Generation"},"content":{"rendered":"

The evolution of the social media giant Facebook has changed our everyday relationships. The meteoric rise of Facebook has reached a point where it boasts of more than half of the planet being its customers. Rewinding to a few years back, Facebook launched its messenger application for messaging purposes and along with it came the messenger chatbots.<\/span><\/p>\n

The shift from emails, SMS, phone calls has brought the consumer wave closer to mobile-friendly apps like Facebook messenger, Whatsapp, and iMessage. So, there\u2019s no denying the fact that these apps have become the marketing channels involuntarily as enterprises tend to gravitate towards consumers preferences.<\/span><\/p>\n

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The natural appeal of Facebook and its Messenger is immensely huge \u2013 easy-to-use and instinctive. This has enabled lead generation to transform into a rather seamless process when it comes to Facebook. Currently, Facebook allows you to create campaigns with a lead generation objective which contains an \u2018instant form\u2019 for consumers to fill in their contact details. But do we hear that chatbots have entered this space too?<\/span><\/p>\n

Filling in forms can be difficult, so an alternative lead generator had to be in place, and chatbots have come to the rescue. These automated AI-driven chatbots are poised to do all the functions of chat and more. Facebook messenger chatbots<\/a> are driven by artificial intelligence software to communicate with customers in an engaging manner. The messenger bots will understand the query being directed to them and will respond in a manner that emulates a human.<\/span><\/p>\n

Automated messenger bots possess the potential to revolutionize businesses by improving customer service, marketing, and sales divisions.\u00a0 Chatbots in their formative years are progressive enough that as they develop further and with many companies<\/a> leveraging them already, they\u2019re likely to overpower most technologies that exist today. <\/span><\/p>\n

There are a number of ways to deploy messenger chatbots on Facebook and use them for leads conversion. The two most common ways to implement the Facebook messenger chatbot for lead generation are:<\/span><\/p>\n