{"id":6176,"date":"2019-04-25T12:56:48","date_gmt":"2019-04-25T12:56:48","guid":{"rendered":"https:\/\/www.smatbot.com\/blog\/?p=6176"},"modified":"2019-04-25T12:56:48","modified_gmt":"2019-04-25T12:56:48","slug":"interactive-landing-pages","status":"publish","type":"post","link":"https:\/\/www.smatbot.com\/blog\/interactive-landing-pages\/","title":{"rendered":"Why Interactive Landing Pages are the Future?"},"content":{"rendered":"

If you have a website, and the first thing you found was, maybe, a quiz, or a profit calculator, or so on, you already have an idea about <\/span>Interactive Landing Pages (ILP)<\/span><\/i>. <\/span>Now, the question is to delve deeper into the world of the ILP and explore how it\u2019s magical.   <\/span><\/p>\n

Broadly speaking, and as the name suggests, interactive landing pages are such landing pages that employ various techniques to literally \u2018interact\u2019 with you, the visitor.<\/span>The motive of such interactions is instead apparent \u2013 to convert website traffic into actual leads and sales. It must be borne in mind that it\u2019s much easier to define interactive landing pages than it is to grasp their fullest potential.<\/span><\/p>\n

In this article we are taking you through the layered domain of interactive landing pages to understand their worth.<\/span><\/p>\n

Before taking you into deeper insights, let\u2019s first briefly look at how and why the interactive landing pages came into being. Then, we would move further into dissecting the concept itself and finding out its uniqueness and its pros and cons. <\/span><\/p>\n

After that, we would also look at how brands can use interactive landing pages to improve their Returns on Investments (RoI) significantly.<\/span><\/p>\n

The Coming of Interactive Landing Pages<\/b><\/h2>\n

\"interactive<\/strong><\/h2>\n

Presently, marketers are drooling over interactive landing pages and all the benefits they bring to the table. Yet, it\u2019s rather needless to say that this wasn\u2019t always the case.<\/span><\/p>\n

In the early days of the internet, in general, and digital marketing, brands focused only on getting more people to visit their website. Once on the website, visitors were usually navigated onto its various parts, each of which unfolded some aspect of the brand.<\/span><\/p>\n

In those times, the marketing techniques evolved to be extremely efficient in channeling web-traffic and keeping them on the site. Although things were going fine, more or less, marketers were unaware of a very crucial aspect in this regard.<\/span><\/p>\n

By focusing only on drawing traffic and not converting them into sales, early web-marketers overlook the online <\/span>fl\u00e2neur. <\/span><\/i>They failed to realize that only about 1% of the total traffic was converted into sales.<\/span><\/p>\n

Thankfully for present marketers, their predecessors eventually woke up to this bizarre loss and came up with the landing page’s ground-breaking idea.<\/span><\/p>\n

When they came, the landing pages with simple HTML forms completely transformed the world of online marketing by drastically raising a brand\u2019s conversion rates<\/span>.<\/span><\/i><\/p>\n

T<\/span>hereon, faced by the downsides of the traditional landing page (owing, primarily, to the fact that it was boring), marketers have now developed and moved on to interactive landing pages to take the web-experience to another level altogether.<\/span><\/p>\n

Landing Page\u2013 What It Means?<\/b><\/h2>\n

\"Landing<\/p>\n

In strictly technical terms, the page on which you \u2018land\u2019 when you visit a website is the <\/span>landing page<\/span><\/a>. It was how landing pages were initially perceived when Seth Godin introduced the idea in 1991.<\/span><\/p>\n

However, with time, the term has come to mean more than just the \u2018page that you land upon.\u2019 Presently, a landing page refers to a page highlighting and focuses on an ongoing offer or a campaign message.<\/span><\/p>\n

Usually, a marketing campaign is used to draw traffic onto the landing page whose purpose is to entice the visitor into taking \u2018actions\u2019 that translate into tangible returns for the brand. <\/span><\/p>\n

In themselves, these actions might be manifold, including joining the mailing list, subscribing to the newsletter, making a purchase, and so on.<\/span><\/p>\n

Although landing pages brought a significant change in the brands’ profits, something was still missing. Primarily, the reason behind this was that traditional landing pages weren\u2019t engaging enough for the visitors.<\/span><\/p>\n

They highlighted the offers alright; got the visitors to focus where they wanted them to; yet, they couldn\u2019t manage to motivate visitors to take as much action as was desirable. <\/span><\/p>\n

Grappling with such shortcomings, marketers and developers came up with interactive landing pages.<\/span><\/p>\n

So, \u201chow was it different?\u201d you may ask.<\/span><\/p>\n

Interactive Landing Pages \u2013 Differences & Benefits<\/strong><\/h2>\n

Among other things, interactive landing pages psychologically motivate their visitors into taking action by tapping on factors like curiosity and the fear of being left out. <\/span><\/p>\n

Moreover, they also employ potent psychological principles like <\/span>The Endowment Effect<\/span><\/i><\/a> and <\/span>Operant Conditioning<\/span><\/i><\/a>.<\/span><\/i><\/p>\n

Grabbing potential customers’ attention and holding on to the same are the cornerstones of effective digital marketing. <\/span><\/p>\n

More often than not, we pay more attention to things in which we have to participate actively. All the more so if it\u2019s exciting and fun.<\/span><\/p>\n

Using interesting interactive content, such as quizzes, puzzles, scratch boxes, and more, interactive landing pages performs significantly well for visitor attention. The active use of psychological motivations is the fundamental point of difference between traditional and newer landing pages.<\/span><\/p>\n

Now, let us look at some of the significant benefits of using an interactive landing page.<\/span><\/h3>\n