{"id":6451,"date":"2020-12-23T12:26:13","date_gmt":"2020-12-23T12:26:13","guid":{"rendered":"https:\/\/www.smatbot.com\/blog\/?p=6451"},"modified":"2020-12-23T12:26:13","modified_gmt":"2020-12-23T12:26:13","slug":"conversational-ai-vs-conversational-flows","status":"publish","type":"post","link":"https:\/\/www.smatbot.com\/blog\/conversational-ai-vs-conversational-flows\/","title":{"rendered":"Why Is Everyone Talking About Conversational AI Vs Conversational Flows?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Well, now you have decided to deploy a <a href=\"https:\/\/www.smatbot.com\/blog\/chatbot-for-business\/\" target=\"_blank\" rel=\"noopener\">chatbot for your business<\/a> but are confused about which one to choose conversational AI vs conversational flows.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Generally, when we say chatbot, people feel chatbot can chat just like humans. Yes, they can, but we need humans&#8217; help to meet the needs at some points.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400\">Chatbots come in various forms based on the technology you use and the structure you follow for chatbots to communicate with users.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The chatbots market was estimated at USD 17.17 billion in 2019 and is expected to be USD 102.29 billion by 2025, recording a CAGR of 34.75% over the forecast period, 2020-2025. (Source: <\/span><a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/chatbot-market\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">mordorintelligence<\/span><\/a><span style=\"font-weight: 400\">)<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you\u2019re also eager to know which will work best for your business, conversational AI vs conversational flows.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Don\u2019t worry; we are here to take you to the points that can help you decide on a chatbot that will best suit your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Let\u2019s start!<\/span><\/p>\n<p><span style=\"font-weight: 400\">Before going through in-depth insights of conversational AI vs conversational flows, let\u2019s first define them for better understanding, followed by their pros and cons.\u00a0<\/span><\/p>\n<h2><b>What is Conversational Flows Chatbot?<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Conversational flows are a simple way to start your chatbot. It works on the predefined conversational flows. It means they have already designed conversational flows based on the solution to that asked query.\u00a0<\/span><\/p>\n<h3><b>Consider an example of any clothes shopping brand.\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400\">The chatbot provides options&gt;&gt;men or women or kids. If the user selects women, it gives an option for which occasion&gt;&gt;wedding, party, or treat, list of the type of clothes&gt;&gt; dresses, sarees, punjabis, and many more options for selecting size and finally it shows a list of clothes that come under that specification. Let\u2019s have a look at the below image for clarity with another example.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-6456 aligncenter\" src=\"https:\/\/www.smatbot.com\/blog\/wp-content\/uploads\/2020\/12\/conversational-flow-540x270.jpg\" alt=\"What is a Conversational Flow?\" width=\"540\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400\">In conversational flows-based chatbot, the user selects the chatbot&#8217;s options, and flow goes in that direction until it reaches the user to their end goal.<\/span><\/p>\n<p><span style=\"font-weight: 400\">We can say chatbot is more like an <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Interactive_voice_response\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">IVR<\/span><\/a><span style=\"font-weight: 400\"> form that we usually encounter while talking to the call center in banks, telecommunication, and other offices.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The flow-based chatbot takes an organized way to a narrow conversational field. It provides options for users to select from it instead of making users type their queries.<\/span><\/p>\n<h2><b>Let\u2019s List Out Conversational Flows Pros &amp; Cons<\/b><br \/><b><\/b><\/h2>\n<p><img decoding=\"async\" class=\"size-medium wp-image-6455 aligncenter\" src=\"https:\/\/www.smatbot.com\/blog\/wp-content\/uploads\/2020\/12\/pros-cons-4-540x270.jpg\" alt=\"Conversational flows pros and cons\" width=\"540\" height=\"270\" \/><\/p>\n<h2><b>Conversational Flows Pros<\/b><\/h2>\n<ul>\n<li>\n<h3><b>Easy to Configure: DIY Setup<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Chatbot set up is very easy, without the need for any coding. You need to select the predesigned templates, required colors, avatar, bot position, theme, backgrounds (header, chat, question, answer, and options). Adding the name of the bot and welcome text and your bot setup is ready.<\/span><b><\/b><\/p>\n<ul>\n<li>\n<h3><b>Easy to Maintain<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Suppose the bot gets stuck at some points in conversational flows and doesn\u2019t provide the intended response. You can easily identify that branch and replace it with the new flow or make necessary smooth flow changes.\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li>\n<h3><b>100% Accuracy<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Conversational flows-based chatbot builds confidence that your chatbot will provide the right answer because it&#8217;s a predefined conversation. If a user asks an &#8216;A&#8217; question, the chatbot will respond to an &#8216;A&#8217; answer. It&#8217;s going to follow the same conversational flows.<\/span><b><\/b><\/p>\n<ul>\n<li>\n<h3><b>Multi-Lingual Support<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Conversational flows provide multi-language support to users\u2019 during a chat. It\u2019s a crucial feature for businesses who are into online stores spread across the globe. A multi-lingual bot provides helpful solutions in the user&#8217;s comfortable language.<\/span><b><\/b><\/p>\n<ul>\n<li>\n<h3><b>Solves Clear Objectives<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">The conversational flows-based chatbot works towards predefined goals that are specified at the start of the chat. It means the user is evident at the beginning of the chat itself which information they will get by interacting with the bot. It also helps the user get answers easily without getting into any confusion and choosing from the list.<\/span><\/p>\n<h3><b>Other Benefits of Conversational Flows Chatbot Include-<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">It\u2019s useful for brands that don\u2019t have a history of user query data.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Develop in minutes.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Easy to set up using templates.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Helpful in answering standard FAQs.<\/span><\/li>\n<\/ul>\n<h2><b>Conversational Flows <\/b><b>Cons<\/b><b><\/b><\/h2>\n<ul>\n<li>\n<h3><b>Limited Options<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Even though you will get clear answers using conversational flows-based, it may be restrictive when the user needs any other thing apart from predefined options. Users can get answers to questions that are mentioned in the exact script or decision tree.<\/span><b><\/b><\/p>\n<ul>\n<li>\n<h3><b>Unnatural conversation<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">It may make users uncomfortable because they can get answers to only questions that are already defined in the flow, and for others, they won\u2019t get any response. If users type other than predefined questions, the bot can\u2019t understand and takes the conversation further.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Let\u2019s now jump to conversational AI.\u00a0<\/span><\/p>\n<h2><b>What&#8217;s a Conversational AI Chatbot?<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Conversational AI uses AI and other technologies that enable the systems to understand, process, and respond to text or voice naturally. Alexa and Siri also act as conversational AI chatbots in delivering customer service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Conversational AI learns from their previous chats, provides solutions even to complex queries faster, and helps businesses deliver better and cheaper personalized support.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Consider an example of a bank; after greetings, when a user asks, \u201c how much balance is there in my account?\u201d the chatbot replies, can you please wait for a moment. Then it displays the account balance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Let\u2019s have a look at the image below for another example for Conversational AI.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-6454 aligncenter\" src=\"https:\/\/www.smatbot.com\/blog\/wp-content\/uploads\/2020\/12\/what-copy-540x270.jpg\" alt=\"What is Conversational AI?\" width=\"540\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400\">69% of customers opt for chatbots because of the speed it delivers to users when communicating with brands. (Source: <\/span><a href=\"https:\/\/www.salesforce.com\/blog\/2018\/01\/why-consumers-prefer-chatbots.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Salesforce<\/span><\/a><span style=\"font-weight: 400\">)<\/span><\/p>\n<p><span style=\"font-weight: 400\">Let\u2019s throw light on the pros and cons of conversational AI chatbot:<\/span><\/p>\n<figure id=\"attachment_6453\" aria-describedby=\"caption-attachment-6453\" style=\"width: 540px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6453 size-medium\" src=\"https:\/\/www.smatbot.com\/blog\/wp-content\/uploads\/2020\/12\/pros-cons-5-540x270.jpg\" alt=\"AI Pros and Cons\" width=\"540\" height=\"270\" \/><figcaption id=\"caption-attachment-6453\" class=\"wp-caption-text\">\u00a0<\/figcaption><\/figure>\n<h2><b>Conversational AI Pros\u00a0<\/b><b><\/b><\/h2>\n<ul>\n<li>\n<h3><b>Easy to Interact\u00a0<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">A chatbot can take any media (text, audio, image, or video) as an input that is very comfortable for users to interact with brands for their queries. By providing these options, a chatbot can resolve most of the users&#8217; queries in an easy way and in less time.<\/span><b><\/b><\/p>\n<ul>\n<li>\n<h3><b>Maintain Context<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Most of the NLP engines maintain context and drive the conversation accordingly. It makes users feel human-like when chatting with chatbots.\u00a0<\/span><br \/><b><\/b><\/p>\n<ul>\n<li>\n<h3><b>Sentiment Analysis<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Unlike a human, conversational AI chatbots are always available to the users. They can detect the sentiments of users and reply accordingly. Also, they always respond in the same manner. A chatbot can speak in multiple languages to interact with a chatbot in their comfortable language and improve overall customer satisfaction.\u00a0<\/span><\/p>\n<h2><b>Conversational AI <\/b><b>Cons<\/b><span style=\"font-weight: 400\">\u00a0<\/span><b><\/b><\/h2>\n<ul>\n<li>\n<h3><b>Needs More data<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Conversational AI to deliver the most relevant response for users needs more data as AI chatbot learns from previous responses. Initially, it needs more data; it becomes a more efficient way to interact with your users in the long run.\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li>\n<h3><b>Costlier<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Initially, the development cost may be higher, but it will save a lot in the long run<\/span><b>. <\/b><span style=\"font-weight: 400\">Chatbots are cheaper than employing a human, and also they are available round the clock to users. It became the most probable option to opt for companies that are emerging at a good rate.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Chatbots can assist companies in saving up to 30% on their CX team costs. (Source: <\/span><a href=\"https:\/\/www.ibm.com\/blogs\/watson\/2017\/10\/how-chatbots-reduce-customer-service-costs-by-30-percent\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">IBM<\/span><\/a><span style=\"font-weight: 400\">)<\/span><\/p>\n<p><span style=\"font-weight: 400\">Conversational AI chatbot is a little costlier than conversational flows chatbots.<\/span><b><\/b><\/p>\n<ul>\n<li>\n<h3><b>Technology Limitation<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Even though NLU, NLP has reached a good accuracy level. Still, they are in a development stage to achieve human-level accuracy for many domains and use cases.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Using conversational AI, you can\u2019t completely replace humans with chatbots. But it can help the CX team by handling all basic level queries and only complex queries left to them.<\/span><b><\/b><\/p>\n<ul>\n<li>\n<h3><b>Multi-lingual Support<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Multi-lingual support is not available for most of the NLP engines. It\u2019s still in the developing stage. So, businesses with global audiences who need multi-language support have to look for conversational flows based options or they can go with English.<\/span><b><\/b><\/p>\n<ul>\n<li>\n<h3><b>Chatbots Aren\u2019t Human.\u00a0<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Although chatbots have been in drastic improvements day by day, people are still more inclined towards talking with humans than a chatbot.<\/span><\/p>\n<p><span style=\"font-weight: 400\">27% of customers were unsure if the previous interaction is with a chatbot or a real person. (Source: <\/span><a href=\"https:\/\/www.pwc.com\/us\/en\/industry\/entertainment-media\/publications\/consumer-intelligence-series\/assets\/pwc-botme-booklet.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">PWC<\/span><\/a><span style=\"font-weight: 400\">)<\/span><\/p>\n<p><span style=\"font-weight: 400\">The major drawback with a chatbot is, it may not come up with the real solution when things have not gone in the planned way. Context-aware chatbots can resemble human-like conversation to a maximum extent.\u00a0<\/span><\/p>\n<h2><b>So What Do You Think Which Chatbot Can Meet Your Needs? Conversational AI VS Conversational Flows<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Most probably, you again got confused, because you need features of both for your business. To your surprise, you can have this too as a hybrid one. SmatBot can help you with this by combining these two features in a single chatbot. Conversational AI to detect intent and then trigger a flow using conversational flows.\u00a0<\/span><\/p>\n<h2><b>How About AI + HUMAN?<\/b><\/h2>\n<p><span style=\"font-weight: 400\">AI+Human can meet your needs. Products like \u2018<\/span><a href=\"http:\/\/www.smatagent.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">SmatAgent<\/span><\/a><span style=\"font-weight: 400\">\u2019 where auto training for AI would happen.<\/span><\/p>\n<p>https:\/\/www.youtube.com\/watch?time_continue=29&#038;v=gOE_pie1FME&#038;feature=emb_logo<\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400\">To explain, in &#8216;<strong>SmatAgent&#8217;<\/strong>, when the user has a live agent conversation going on, for each query from the user, the agent would get suggested replies on his screen so that agent can choose or edit or write his reply. If a live agent won&#8217;t select the reply from given options or make changes in the provided reply, the chatbot learns from it, and next time, when the user asks for such questions, it can suggest more relevant replies to user queries.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>SmatAgent<\/strong> helps the live agent answer repetitive questions and FAQs by just selecting it&#8217;s suggestions and can spend more time analyzing the solution to user issues than spending time on writing messages.<\/span><\/p>\n<h2><b>To Sum Up:<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Customers are more inclined towards brands with quick customer service. To provide immediate assistance to customers, brands are turning towards deploying chatbots in their business.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But they are confused about choosing as a chatbot-\u2019conversation AI\u2019 or \u2018conversational flows\u2019.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you are in urgent need of use cases like-<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Lead data collection<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Booking appointments<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Collecting feedback<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Conducting surveys<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Standard Customer Support and more like these.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Then &#8216;Conversational Flows&#8217; is the best option to opt for.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you have a history of conversational data between you and your customer, then you can start building AI engines and use the combination when required.<\/span><\/p>\n<p><span style=\"font-weight: 400\">We hope you might have a good idea about which chatbot to select for your business conversational AI Vs conversational flows by going through this article.<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you have any further queries. Feel free to <a href=\"https:\/\/www.smatbot.com\/login\" target=\"_blank\" rel=\"noopener noreferrer\">reach us<\/a>. We are glad to resolve this for you.\u00a0<\/span><\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Well, now you have decided to deploy a chatbot for your business but are confused about which one to choose conversational AI vs conversational flows.\u00a0 Generally, when we say chatbot, people feel chatbot can chat just like humans. Yes, they can, but we need humans&#8217; help to meet the needs at some points.<\/p>\n","protected":false},"author":4,"featured_media":6452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,26,36,50],"tags":[],"class_list":["post-6451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chatbot","category-customer-engagement","category-machine-learning","category-virtual-assistant"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Is Everyone Talking About Conversational AI Vs Conversational Flows?<\/title>\n<meta name=\"description\" content=\"Conversational AI vs Conversational flows confuses people. 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