Case Study: How BuildingSteps Technologies Enhanced Lead Gen and Customer Engagement Using SmatBot’s WhatsApp Automation

About BuildingSteps Technologies

BuildingSteps Technologies is an emerging player in India’s fast-evolving real estate landscape. With a focus on simplifying property discovery and connecting customers directly to developers, the company bridges the gap between digital convenience and real-world property experiences.

As a team that thrives on innovation and customer-centricity, BuildingSteps recognised early on that engaging customers instantly—and meaningfully—was key to driving conversions in a competitive market. Their mission: to make property buying simpler, faster, and more accessible for every class of customer, whether tech-savvy or not. However, as the business expanded, the number of daily enquiries increased, putting pressure on their customer service workflows. To overcome this, they turned to SmatBot’s AI-powered WhatsApp chatbot, designed to help real estate companies automate lead capture, manage customer engagement, and convert enquiries into qualified leads with minimal human effort.

The Challenge: Managing Growing Enquiries & Missed Opportunities

Real estate sales thrive on speed and communication. BuildingSteps Technologies faced a growing challenge — as more customers reached out to explore projects or book property visits, managing all these enquiries manually became a bottleneck.

Key issues included:

• • Slower response times, leading to drop-offs and missed leads.

• • Over-reliance on human agents for initial customer queries.

• • Difficulty in managing lead data efficiently.

• • Need for a solution that was easy to use for all customers, regardless of their digital comfort level.

The team needed a conversational solution that could engage every potential customer in real time, qualify them efficiently, and pass verified leads to the sales team — all without increasing manpower.

The SmatBot Solution: AI-Powered WhatsApp Automation

To solve these challenges, SmatBot designed and deployed a custom WhatsApp chatbot tailored to BuildingSteps Technologies’ real estate sales funnel. The chatbot’s design focused on simplicity, accessibility, and conversion — ensuring that even first-time WhatsApp users could navigate effortlessly. Here’s how it transformed their workflow:

• • Lead Capture & Qualification
    Automatically engages visitors on WhatsApp, collecting essential details such as name, location, and property preferences before passing verified leads to the sales team.

• • Smart Enquiry Handling
    Responds instantly to common customer questions about property availability, pricing, and ongoing offers — ensuring that every query receives immediate attention.

• • 24/7 Availability
    Enables BuildingSteps to remain accessible round the clock, eliminating missed opportunities outside business hours.

• • Multilingual Support
    The chatbot was optimised to converse in a customer-friendly tone that could adapt to local language preferences — a crucial factor in the real estate market.

Real-Time Reporting
Through SmatBot’s analytics dashboard, the team could now track enquiry trends, response rates, and conversion metrics, helping refine marketing campaigns.

The Impact: Streamlined Communication and Better Lead Flow

Real estate sales thrive on speed and communication. BuildingSteps Technologies faced a growing challenge — as more customers reached out to explore projects or book property visits, managing all these enquiries manually became a bottleneck.

Key issues included:

• • Slower response times, leading to drop-offs and missed leads.

• • Over-reliance on human agents for initial customer queries.

• • Difficulty in managing lead data efficiently.

• • Need for a solution that was easy to use for all customers, regardless of their digital comfort level.

The team needed a conversational solution that could engage every potential customer in real time, qualify them efficiently, and pass verified leads to the sales team — all without increasing manpower.