WhatsApp Business Platform:  A new pricing model for business-initiated conversations 

WhatsApp Business Platform:  A new pricing model for business-initiated conversations 

WhatsApp has become one of the most popular messaging apps worldwide in recent years. It has over 2 billion active users. People traditionally use this platform for personal conversations. But businesses have increasingly been using WhatsApp to interact with their customers. 

In fact, it’s the third-most-popular social media network globally. Additionally, compared to email and SMS, WhatsApp boasts an average conversion rate of about 45-60%, making it an attractive option for businesses. E-commerce companies have also expanded their use of WhatsApp by 352%. 

In response to this trend, WhatsApp launched the WhatsApp Business platform. It is a suite of tools designed for businesses to communicate with their customers. Now, WhatsApp is planning to revise its business model from June 2023, which includes changes to conversation types, templates, and pricing structure. 

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How to Create a WhatsApp Chatbot in 8 Steps 

How to Create a WhatsApp Chatbot in 8 Steps 

This tutorial will walk you through the steps of creating a WhatsApp chatbot.

WhatsApp is a messaging application that has been around since 2009 and is one of the most popular messaging platforms in the world. 

WhatsApp’s user base has grown rapidly over the years, which means there are a lot of people who use WhatsApp every day. Nowadays, most businesses use WhatsApp to communicate with their customers or clients via text or voice messages. 

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How to use WhatsApp for Customer Support

How to use WhatsApp for Customer Support

Customer support is a key part of any business’s operations. By staying in touch with clients, you can notify them about new developments and enhance their experience with your products or services.

WhatsApp is quickly becoming one of the most popular ways for businesses to provide customer support. With its easy-to-use interface, powerful features, and wide availability across mobile platforms, it’s no wonder why more companies are relying on WhatsApp as their preferred communication tool with customers.

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Case Study – How we Deployed Login with WhatsApp for a Client

Case Study – How we Deployed Login with WhatsApp for a Client

Imagine you are about to make a purchase online, and your checkout process involves a username, password. It seems like an easy task. But what if you had to do it every day? 

Even small tasks can make you feel tedious after several repetitions. That’s why many e-commerce stores are now implementing “login with WhatsApp” functionality to automatically redirect visitors to their app’s dashboard without needing to fill out lengthy signup forms.

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How to Send WhatsApp Messages From Google Sheets Using WhatsApp API?

How to Send WhatsApp Messages From Google Sheets Using WhatsApp API?

WhatsApp and Google Sheets are the most common platforms we generally encounter in our official works. 

What if we can get an opportunity to integrate both WhatsApp messages and Google Sheets? It’s something most brands are looking for.

In short, WhatsApp Business API is hosted by BSPs, and Meta hosts cloud API, and no hosting charges will incur to the businesses for cloud API.

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