Today, e-commerce has become an integral part of every industry. More and more people are choosing e-commerce platforms over offline shopping. According to statistics, the sales of the e-commerce industry in the Southeast Asian market are estimated to reach nearly $200 billion by 2027.
You’ve likely heard of e-commerce giants like Amazon and Flipkart. But did you know that you can establish your own e-commerce shop or store on WhatsApp? That’s right! You can operate an e-commerce store on the world’s most popular messaging app, WhatsApp. WhatsApp now allows its users to create their e-commerce platform complete with a WhatsApp catalogue.
Businesses in the digital age are constantly looking for new ways to connect with their customers and drive engagement. One such way that has gained significant popularity is click-to-WhatsApp ads.
With over 2 billion active users worldwide, WhatsApp has emerged as a robust platform for businesses to reach, interact with, or communicate with their target audience.
By leveraging the click-to-WhatsApp ad feature, marketers or businesses can seamlessly connect with potential customers or clients and generate leads through personalized conversations. This direct and instant communication channel has proven to be a highly effective platform for driving conversions and creating lasting customer relationships.
With more than 2 billion active users, WhatsApp is an incredibly powerful platform for startups and businesses to connect with their customers and establish a strong online presence. WhatsApp Business, which was created specifically for businesses, caters to the unique requirements of each type of business. It has revolutionized the way businesses communicate with their customers, opening up new avenues for engagement and interaction.
However, as with any service, there are costs associated when utilizing WhatsApp Business for your business needs. Keeping track of costs and making informed decisions can be challenging for businesses due to WhatsApp’s changing pricing structure and policies. And that’s where we come in.
WhatsApp has become one of the most popular messaging apps worldwide in recent years. It has over 2 billion active users. People traditionally use this platform for personal conversations. But businesses have increasingly been using WhatsApp to interact with their customers.
In fact, it’s the third-most-popular social media network globally. Additionally, compared to email and SMS, WhatsApp boasts an average conversion rate of about 45-60%, making it an attractive option for businesses. E-commerce companies have also expanded their use of WhatsApp by 352%.
In response to this trend, WhatsApp launched the WhatsApp Business platform. It is a suite of tools designed for businesses to communicate with their customers. Now, WhatsApp is planning to revise its business model from June 2023, which includes changes to conversation types, templates, and pricing structure.
Trust and brand reputation have emerged as key determinants of business success in today’s competitive marketplace. Making the most of WhatsApp is essential because it has become a vital channel for business communication. The ‘Green Tick’ verification is a factor that enhances trust among your customer base. Hence, it is important to understand what it is, how it can benefit your business, and how one can apply for it.