Businesses in the digital age are constantly looking for new ways to connect with their customers and drive engagement. One such way that has gained significant popularity is click-to-WhatsApp ads.
With over 2 billion active users worldwide, WhatsApp has emerged as a robust platform for businesses to reach, interact with, or communicate with their target audience.
By leveraging the click-to-WhatsApp ad feature, marketers or businesses can seamlessly connect with potential customers or clients and generate leads through personalized conversations. This direct and instant communication channel has proven to be a highly effective platform for driving conversions and creating lasting customer relationships.
In this blog, you will learn and explore the four best ways to use click-to-WhatsApp ads for marketing purposes. Whether you are a small startup or a seasoned marketer, these strategies will assist you in leveraging the full potential of WhatsApp as a marketing tool.
What exactly are click-to-WhatsApp ads?
Click-to-WhatsApp ads are a popular advertising or marketing format on Facebook and Instagram that takes advantage of the best social media and messaging platform capabilities.
Instead of using the conventional strategy of including a specific website link, these ads cleverly incorporate a unique call-to-action as a large “WhatsApp” button to connect the two parties seamlessly.
This brand-new advertising method turns social media campaigns into a more informal environment, ultimately resulting in significantly higher rates due to its simplicity and remarkable performance.
Click-to-WhatsApp campaigns are distributed in the same way that other social media advertising campaigns are. The difference is that when someone clicks on the CTA button, they are redirected to the WhatsApp window, where they are greeted with pre-configured replies.
These pre-configured replies, known as “icebreakers”, provide an exceptional solution for providing users or customers with a purposeful channel to begin conversations, thereby serving as an excellent approach for decreasing friction and improving relevant interactions.
Why should you explore Click-to-Whatsapp?
We understand that you might be wondering why you should use WhatsApp when you already use WhatsApp Business. Below are the top three reasons to consider using click-to-WhatsApp ads:
- Create cross-promotional potential for businesses
It is important to consider that when you direct your clients to a landing page, they do not get the opportunity to interact with you before making a purchase. However, the Google report says customers appreciate interacting with businesses before buying something.
Anyone who clicks on a Facebook ad with the CTA “Click-To-WhatsApp” will be redirected to their WhatsApp chat. The same thing applies to Instagram because both platforms are connected.
According to the data, WhatsApp has a higher open rate of nearly 99 percent because people use the platform frequently. Furthermore, because customers can contact you without hesitation, the drop-off rate will be reduced. Using click-to-WhatsApp ads can help businesses develop cross-promotional opportunities and strong relationships with customers, which will ultimately boost sales and customer satisfaction.
- Provide convenience
According to reports, over 55% of buyers feel a stronger connection to a brand when they have the option to interact with it through messaging applications. Click-to-WhatsApp ads enable your customers to engage with your business on their preferred messaging platform. With a single tap on the “Click to WhatsApp” button, they can get the assistance they require.
This approach will ultimately provide them with supreme convenience and boost your sales.
- Connect with customers or users where they spend most of their time.
Indeed, the majority of people spend a significant amount of time on WhatsApp. According to statistics, an average user opens WhatsApp more than 25 times daily, and 80 percent of messages are read within 5 minutes. However, it’s also important to consider other platforms.
When you create a click-to-WhatsApp ad, it will be placed on the two other most popular social media platforms. By utilizing this ad feature, you can harness the power of conversational commerce to build better connections with your customers on the platforms where they spend most of their time. This allows you to engage with them directly, provide assistance, and enhance their overall experience with your brand.
How to use click-to-Whatsapp ads for marketing
Click-to-WhatsApp ads are an effective way to help a business improve its market presence and overall sales. It can also help a business improve its relationship with customers. Below are the top four ways to use click-to-WhatsApp ads for your marketing campaign:
- Lead generation
Click-to-WhatsApp Ads give brands a powerful lead generation tool that significantly amplifies conversions by leveraging high engagement and personalized communication. This provides an incredibly efficient way for brands to attract potential customers. Here are some ways that click-to-WhatsApp ads can help your company generate leads:
- Click-to-WhatsApp ads revolutionize how users interact with your brand or business by enabling them to start a conversation with just a single click. This ease of use and convenience pave the way for seamless information exchange, significantly improving the overall customer experience.
- WhatsApp provides a powerful platform for personalized communication, allowing businesses or startups to tailor their messages or commands directly to individual customers. This high level of customization significantly increases the effectiveness of marketing efforts and enhances the likelihood of securing a sale.
- Since WhatsApp incurs costs only when a user clicks on the advertisement, click-to-WhatsApp ads offer a highly cost-effective way to reach potential customers.
- Businesses or startups can generate leads by offering free consultations or downloadable resources in exchange for contact information, thereby capturing valuable leads for future marketing efforts.
An example of the successful implementation of click-to-WhatsApp ads is EcoWorld, a property developer in Malaysia. They used click-to-WhatsApp ads on Facebook and Instagram to encourage potential homeowners to start a conversation with sales agents about EcoWorld properties on WhatsApp.
The advertisements resulted in 15,000 link clicks, leading users to open a WhatsApp chat. Among these leads, 21 percent were identified as high-quality prospects, representing their potential for further follow-up. Moreover, the return on ad spend reached an impressive multiple of up to 6.5X, reflecting the considerable value derived from property bookings made as a direct result of the advertising or marketing campaign.
- Personal shopping assistance
You can also use click-to-WhatsApp ads to provide your customers with personalized shopping assistance. Jiomart, a well-known online shopping platform, employs this advertising feature to provide personalized shopping assistance to its customers. It is India’s first shopping assistance program of its kind.
The integration of Jiomart with WhatsApp is revolutionizing customer engagement and the users’ shopping experience, delivering impressive results, including a remarkable 37 percent monthly growth in active users and a 9-fold increase in orders. Jiomart is just a teaser of what you can expect by integrating your business with WhatsApp.
Below are the other benefits of using click-to-WhatsApp ads for personal shopping assistance:
- WhatsApp empowers businesses or startups to deliver personalized recommendations and real-time assistance, prompting responses and heightened customer satisfaction.
- Personalized shopping assistance on WhatsApp can significantly increase the customer experience, fostering a sense of value and support for users throughout the journey of customers shopping.
- Personalized shopping assistants can significantly increase sales as customers are more inclined to purchase when they receive tailored advice and recommendations that cater to their unique needs and preferences.
- Personalized shopping assistance can set a business or startup apart from competitors by providing a unique and valuable service that effectively attracts and retains potential customers, allowing them to stand out in the marketplace.
- Event promotion
Click-to-WhatsApp ads have the ability to provide businesses with an effective tool that can promote and engage with potential audiences or attendees. Below are the top advantages of using click-to-WhatsApp ads as a robust tool for promotion:
- Businesses can actively engage with potential clients and provide them with the necessary information, addressing any queries or concerns they may have regarding the event. This proactive interaction simplifies customers’ registration process and encourages active involvement, fostering a seamless and enjoyable event experience.
- Click-to-WhatsApp ads enable businesses to engage in targeted advertising, using location, interests, and demographics to make sure that their event promotions reach the intended audience. This focused approach ensures that the correct people are exposed to the event details, fostering a sense of community and making attendees feel valued within the gathering context.
- Click-to-WhatsApp ads are simple to set up, allowing businesses and startups to promote events and send out timely reminders to potential attendees with ease.
- The direct line of communication established during the event can facilitate seamless conversation between businesses and attendees, ensuring that the interaction can continue and flourish beyond the initial engagement.
- Request instant product price
Click-to-WhatsApp ads also come with the ability to streamline price quote requests, leveraging real-time messaging to facilitate brand communication and prompts. Here is how click-to-WhatsApp ads work for this purpose:
- Create a dedicated WhatsApp number or account for this type of query.
- Develop a compelling click-to-WhatsApp ad that effectively represents your product or service, enticing potential clients or customers to start a conversation on WhatsApp and inquire about the pricing details for your offering.
- Customers have the ability to edit a pre-populated message to tailor it to their specific inquiry, allowing them to communicate their needs more effectively. As a result, your brand can reply with a personalized discount or offer that directly aligns with the customer’s request. This enhances the customer’s overall experience and the likelihood of the transaction.
- Suppose a customer expresses interest in the price, discount, or offer to which you have responded. In that case, they can continue the conversation to purchase their desired product or services directly via WhatsApp.
Conclusion
Click-to-WhatsApp ads have proven to be one of the most effective marketing tools because they enable brands to interact with their customers in a more personal and convenient manner. Marketers can increase the effectiveness of click-to-WhatsApp ads by implementing these four strategies. You can harness the power of click-to-WhatsApp ads and strengthen connections with your potential audience by incorporating these methods into your marketing strategy.