Have you ever thought about using WhatsApp marketing for your business? WhatsApp is probably one of the most efficient ways to market a product or service, but it can be hard to know how to use WhatsApp marketing in a way that’s efficient and cost-effective. 

With WhatsApp, you can interact with your clients on a more personal level, answer their questions, and encourage them to make a purchase. 

Brands must be present where their customers are. According to one study, 175 million users message a company daily on WhatsApp. And it’s no wonder 47% of marketers intend to raise their WhatsApp spending in 2022.

In this guide, we’ll show you how to get started with WhatsApp marketing and how it can help you grow your business.

So without any delay, let’s get started.

What is WhatsApp Marketing?

While Facebook and Twitter have been the go-to social media platforms for brands and businesses to reach their audience, WhatsApp has become increasingly popular in recent years. 

WhatsApp is a messaging app that allows users to communicate with one another. It’s used by over 5 billion people around the world, and there are over 2 billion active users on an average month.

WhatsApp Marketing is a type of mobile marketing that uses WhatsApp messenger to send promotional messages to potential clients.

WhatsApp is becoming increasingly popular for marketing purposes since it provides a quick and easy means for brands to reach out to their target customers with special offers, discounts, or coupons. In addition, it can also be used to update the client about new product launches. 

Why use WhatsApp Marketing Automation?

There are many reasons why you should use WhatsApp marketing automation. 

For example, if you’re a business owner, it can help you track what’s working and what isn’t for each campaign you run. You’ll be able to see how people respond when they receive a message from your business on WhatsApp. This will give you insight into what works best for your brand and which types of messages work best for different demographics.

Here are some other reasons why you should use WhatsApp marketing automation:

  • It will assist your customer service representatives in prioritizing user queries.
  • Maintain communication with your consumers during and after business hours to provide them with a superior user experience. 
  • Save money that would otherwise be spent on hiring additional staff to handle more customers.
  • Make sure customers move through your sales funnel so you can close more deals.
  • Provide customer service via WhatsApp in many languages if you have an international audience.
  • Reduced wait times provide you with an advantage in a competitive market.

WhatsApp Marketing Made Easy with Smatbot

Whatsapp Marketing Using smatbot

If you own a business, you know how actively interacting with clients on WhatsApp and offering excellent customer service may lead to higher conversion rates.

WhatsApp business chatbots come into play here since they can improve the consumer experience and boost conversions.

For example, WhatsApp Chatbot can provide a human-like customer experience by handling tasks including responding to frequent client queries, closing deals, nurturing, and collecting user information.

Moreover, integrating WhatsApp with a chatbot creates a powerful tool for boosting customer engagement. In addition, whether you sell products or offer a service, a WhatsApp chatbot like Smatbot is an ideal tool for developing a more healthy relationship with your clients.

Here are several ways that any business can employ Smatbot to automate its operations:

  • Real – Time Customer Support

Smatbot is a one-stop customer service platform designed to satisfy all types of client requirements, from general inquiries to complaints. It can also handle new orders, process refunds, and help with post-sale follow-ups.

Other than this, almost all businesses struggle with the problem of junk leads. But with Smatbot, you can reduce this difficulty to a large extent because it assists in rea-time lead validation by segmenting clients depending on their queries.

  • Multilingual Support

If your company operates on a global scale, multilingual selling is essential. However, hiring multilingual salespeople may put a burden on the budget. This issue will not arise with Smatbot as it offers 50+ language support.

  • E-Commerce Ready

With a Smatbot WhatsApp E-Commerce feature, you can start servicing consumers on their preferred communication channel and preparing your company for social commerce. Additionally, It provides various benefits to the business, ultimatelly boosting sales and encouraging maximum client loyalty.

  • 24*7 Availability

Smatbot lets you interact with your existing and future customers at the same time. It is available 24*7, and there will be no delay in engaging the customers.

The most important benefit of this WhatsApp Business API is that it doesn’t require technical knowledge or programming skills. This makes it very easy for anyone with no programming experience to create an effective chatbot to help your business reach out to its customers in the easiest way possible.

5. WhatsApp Marketing Examples for Business

It’s no secret that WhatsApp is the king of messaging apps. With over 5 billion active users and a user base that’s growing at an impressive rate, WhatsApp is a great way to reach your customers. 

Here are some WhatsApp Marketing Examples for Business:

1. Appointment Booking 

Appointment Booking with whatsapp chatbot

Do you find the ongoing procedure of managing appointment requests annoying? If yes, the Appointment Booking chatbot is the ideal choice for you.

The WhatsApp chatbot for booking appointments easily handles the scheduling, rescheduling, and canceling appointments, freeing up your staff from having to spend time handling appointments when they might be working on more critical tasks.

A chatbot like Smatbot for appointments offers a better conversational experience, assisting you quickly in attracting new potential clients. 

2. Promotional Messages 

whatsapp marketing promotional messages

Promotional messages are an integral part of every brand’s WhatsApp marketing program. Customers must be informed about active deals, new product releases, and special offers for them to return to your online store.

Promotional messages delivered on WhatsApp are incredibly successful, with a 45-60% click-through rate and over 98% message open rate, and may help generate 3x or more sales and conversions at a low cost.

Therefore, if you include Whatsapp Business API in your marketing plan, you will be able to send alerts about your new product launches, product recommendations, shopping cart abandonment reminders, and many more.

This will save you time, money, and effort in planning and sending promotional messages to your WhatsApp audience.

3. Lead Collection

Leas collection using whatsapp chatbot

Lead generation is rated by 61% of marketers as their biggest challenge. 

Over 53% of marketing professionals spend more than half of their money on lead generation. 

With 5 billion users, WhatsApp is undoubtedly a renowned platform that customers would join without hesitation to get in touch with a company. WhatsApp chatbots are perfect if your company is having trouble generating leads or segmenting leads based on chats. They are the most user-friendly conversational interface for lead generation that you can discover.

Using a WhatsApp chatbot like Smatbot, you can inquire your contacts about what they’re searching for, how you might assist them, and learn about them. This conveys to prospects how responsive your company is to their needs.

In order to turn a lead into a client, accessibility is crucial. Customers and potential leads appreciate instant and convenient interaction because they generally don’t have a lot of patience in this age of short attention spans and multitasking.

Here are some strategies to use to make your WhatsApp chatbot a lead generator:

  • Use WhatsApp chatbot links in sponsored advertisements.
  • Insert WhatsApp chatbot links into social media posts and email signatures.
  • Use the WhatsApp QR code.
  • Create engaging content

4. Book Movie Tickets

Ticket Booking with Whatsapp

If you want to market your movie ticket-selling business. One of the best marketing techniques is WhatsApp notifications. If you integrate a chatbot into WhatsApp, you will increase sales and boost customer engagement.

WhatsApp chatbot can provide a list of available movies and display several show times. Furthermore, it will also display tickets’ availability and prices.

5. Bulk Template Messages & Scheduler

Sending bulk messages is another excellent marketing strategy to increase your overall reach. You can send the same message multiple times in one go, or you can schedule it to be sent later. 

But, if you’re a business owner, you probably don’t have time to send messages to each customer individually. But with WhatsApp Business API like Smatbot, you can send thousands of messages simultaneously and save time on every single message. 

Here are a few benefits:

  • You can promote your product or service by sending special offers and discounts directly from your website.
  • You can reach more customers with less effort and budget.
  • You’ll get more ROI from your current messaging strategy because you’ll be able to send bigger batches of messages at once.
  • You’ll be able to scale up quickly as your business grows.

Conclusion : 

Whatsapp marketing is undoubtedly a fantastic opportunity to increase brand recognition and support overall marketing efforts. However, the best thing about WhatsApp marketing is that it enables companies to create enduring bonds with current and potential clients.

Businesses all across the world are exploring creative solutions as they realize how important it is to connect with customers and engage them in ways that are better than what others are doing. And it would be best to reach them on social media channels like WhatsApp, where they are already engaged.