How WhatsApp and Instagram Bots are Transforming the E-commerce Space

How WhatsApp and Instagram Bots are Transforming the E-commerce Space

The decision-makers know demand & supply well and competition in the eCommerce Industry. 

To meet the needs, it became a de rigueur for the businesses to stand out from the crowd and reach and engage customers like never before. 

Conversational commerce is not an option for businesses anymore. You must implement conversational AI in more than one communication channel and automate the overall interactions with the customers. 

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How to Boost Conversions Using WhatsApp Business API

How to Boost Conversions Using WhatsApp Business API

WhatsApp Business API empowers marketers to utilize the power of WhatsApp features fully.

WhatsApp has 2 billion active users, and it can instantly reach a broad set of global audiences. It’s become a must-have marketing platform for marketers to opt for. 

To illustrate, WhatsApp has an open rate of 98% and up to 60% CTR(Click Through Rate). No doubt, it’s a most productive channel for marketers. Whereas for SMS and email, the CTR rate is 2-5%, which is comparatively very less when compared with WhatsApp. 

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WhatsApp Cloud API: Everything You Need To Know

WhatsApp Cloud API: Everything You Need To Know

WhatsApp Cloud API is something most businesses have been looking out for a long time. However, the WhatsApp business holds similar features with restrictions and long procedures, and that is, hindering most businesses from opting for WhatsApp business API.

Yes, it’s true, and Facebook officially announced that now all businesses can access WhatsApp cloud API for free, irrespective of their size. Cloud API will enable businesses to practice all the features of business API without the need to bear the cost of hosting the API or registering with Business Service Providers(BSPs).

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