WhatsApp template message allows businesses to send warm and encourage purchase messages to the customer.
It’s a feature that WhatsApp updated to help large businesses and SMEs reach their broader audiences with the right message automatically.
It’s another attractive feature of WhatsApp introduced to grab its user’s attention.
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WhatsApp Business API empowers marketers to utilize the power of WhatsApp features fully.
WhatsApp has 2 billion active users, and it can instantly reach a broad set of global audiences. It’s become a must-have marketing platform for marketers to opt for.
To illustrate, WhatsApp has an open rate of 98% and up to 60% CTR(Click Through Rate). No doubt, it’s a most productive channel for marketers. Whereas for SMS and email, the CTR rate is 2-5%, which is comparatively very less when compared with WhatsApp.
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WhatsApp Cloud API is something most businesses have been looking out for a long time. However, the WhatsApp business holds similar features with restrictions and long procedures, and that is, hindering most businesses from opting for WhatsApp business API.
Yes, it’s true, and Facebook officially announced that now all businesses can access WhatsApp cloud API for free, irrespective of their size. Cloud API will enable businesses to practice all the features of business API without the need to bear the cost of hosting the API or registering with Business Service Providers(BSPs).
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